AT A GLANCE
Brand Strategy • Content Production • Social Management • Website Refresh • SEO
Goals
Drive new memberships, launch Fusion successfully, refresh the brand and full website, and align every digital touchpoint with a luxury standard.
Challenge
Compete in a saturated fitness market by closing the gap between the luxury in-club experience and a dated online presence with clearer conversion paths.
Our Role
Strategy, creative direction, content production, social management & copywriting, paid social (FB/IG), website refresh, content library build
OUR approach
THE CONTENT PYRAMID
Interest-first, then scale. We create organic content that the algorithm proves people want. When a post wins, we fund that exact creative (lightly optimized for conversion) on Facebook and Instagram. Followers matter less; interest matters most.
CONTENT SYSYTEM
- 1 pillar film (1–10 min)
- 6 cutdowns for social
- 20 photos for the library
- ~12 posts/month (IG/FB/YouTube)
DELIVERABLES
- Member testimonials
- Fast-cut promos and micro-ads
- Event recaps
- Tutorials and how-tos
- FHS jumbotron spot
WEBSITE
- Full-site modern redesign
- Clearer pathways to join/try
- Copyrighting & Design
- SEO-forward structure
Bringing premium to life
Social Media
Their social media tells real stories, their brand feels cohesive, and new members join because they want to be part of something bigger than just a workout.
wellness USA & PRECOR
RedFit & ClubStrong
When FAC needed to highlight their new RedFit and ClubStrong rooms featuring Wellness USA and Precor equipment, we created an interview-style piece with strategic B-roll that captured the technology in action.
Wellness USA and Precor were so impressed with our work for FAC that they contracted us to create content they could use in their own marketing campaigns—expanding one project into multiple revenue streams.
Other Projects
Double C
Insulation Works
Lighthouse Lost
NAVIGATION
CONTACT
Fayetteville, AR
fairlyoddorg@gmail.com
Let’s work together
on your next project
We work locally with studios in Fayetteville Arkansas, Bentonville Arkansas, Rogers Arkansas, Little Rock Arkansas, Austin Texas, Dallas Texas, Tulsa Oklahoma, Springfield Missouri, Branson Missouri, Nashville Tennessee, Tampa Florida, and more.