AT A GLANCE
Goals
Showcase Red Fit Rooms and Club Strong units in a luxury-club setting, capture testimonials, and deliver a versatile asset suite for product marketing.
Challenge
Execute a multi-setup shoot inside an operating facility on a tight single-day window—coordinating 10 models, and differentiating Red Fit vs. Club Strong.
Our Role
End-to-end creative and production—shot-planning, casting, interview capture, and delivery of edits, , verticals, and a photo library ready for Precor’s channels.
OUR PROCESS
THE CONTENT PYRAMID
Authentic-in-use storytelling, built modular. We filmed the products in live context at FAC so performance, environment, and member flow feel real. Every scene was planned to output multiple formats—hero films, short loops, verticals, and stills—so Precor and partners can plug assets anywhere with minimal lift.
STRATEGY
- Schedule & Shotlist
- Full Previsualization
- Talent Casting
- On-site Logistics
PRODUCTION
- 8-hour Shoot, 10 Models
- 8K Netflix-Approved Cameras
- Professional Audio: Lavs/Boom
- Directed Product-In-Use Scenes
DELIVERABLES
- 1 Hero Film (~2:00)
- 4 Cutdown ADs (15s)
- Optimized for 16:9 and 9:16
- 50 Photos
Other Projects
Double C
Insulation Works
Lighthouse Lost
NAVIGATION
CONTACT
Fayetteville, AR
fairlyoddorg@gmail.com